On the shelf · tap to see it working
Creators and press come to try, film, and launch them online.
People can start companies and ship hardware faster than ever. And robotics is a big part of the next wave of home products that will be difficult to showcase in store.
A robot vacuum or AI glasses on a shelf means nothing. You understand it when you see it working.
And setup now means an account, a phone, permissions and connections.
Old products needed a plug.
Products live in the rooms they are made for, set up and working.
Brands pay for a residency: a launch, creator and press programming.
We repeat the playbook in more cities and license it into hotels, buildings, and partner stores.
The rooms move a guest from curiosity, to “this is for me”, to amplifying it to their audience.
Hover over a cabinet to open it and reveal the product inside.
Living · Kitchen · Bedroom · Library
Guests: control the home naturally, compare assistants and interfaces, see robots navigate real furniture, discover products through a real use case.
Guests: cook with AI and connected appliances, test automation inside a real workflow, create mess, clean it, compare outcomes, ask for help when the product gets confusing.
Guests: try sleep and health products in context, set up a personal routine, try low-screen, in-the-background interactions, choose what feels worth living with.
Guests: try glasses, recorders and assistants side by side, build a personal AI stack, capture, create, search and remember, set up the products that make the cut.
Brands come back as the product moves from prototype to launch to rollout, and we repeat the playbook in more cities, hotels, buildings and partner stores.
Cape House is where those products meet influential people for the first time.
One week at Cape House produces testing, content and coverage.
Private Lab, consumer testing.
Editor Preview, press and analyst appointments.
House Dinner, founder and expert dinner.
Creator Lab, creators film the products.
Public Appointments, guided visits for consumers.
We built and ran Apple’s private Demo House. It proved people understand a product in its application, not in a store. We showed the world the ultimate case study that complex products are best explained by storytellers in situation.
b8ta, Showfields and Neighborhood Goods rented shelf space and needed walk-in traffic. Brands pay us to show, set up and launch their product. Creators and press bring the audience online.
One flagship proves the residency model, then the playbook repeats in the next three product cities. Each house is a fixed footprint with recurring brand revenue.
The rooms become a format that hotels, residential buildings, and partner stores pay to install. We stop building and start licensing.
Every visit generates usage, setup, and content data that no store or brand can collect. Brands buy the house first, then the data on how people actually live with their products.
Houses are the proof, licensing is the reach, data is the margin.
Every visitor is invited, checked in, and tracked. Every product is connected. Every try, setup and post is logged. The data compounds with each event, launch, city and partner.
This goes to the space, build-out, first-year programming, and the data and tech that captures what happens inside.